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The hoplink system has been a versed feature of the affiliate marketing scenery since the premier days of ClickBank. But it suffers from a few failings that have been the converge of prevalent discontent in ClickBank members.
The improved hoplink system, announced in October 2003, represents ClickBank's vision of a more mighty and flexible referral architecture that ambition encounter the increasingly sophisticated expectations of a growing member. This article discusses the benefits of the fashionable system and explains the practical issues that businessmen and affiliates will face while migrating apt it.
The simplicity of the incipient hoplink system (immediately dubbed the regular hoplink system) has been a major contributor to the popularity of ClickBank's affiliate web. To refer a prospect to a ClickBank merchant, you simply create a hyperlink to ClickBank's hoplink waiter, using a URL format that incorporates your ClickBank affiliate byname and that of the merchant:
/hop/TIMESTAMP/MERCHANT/[PAGE/[PROMO/]][?QUERYSTRING]
Although the enhanced hoplink URL format is quite another to its ancestor,[link widoczny dla zalogowanych], it performs largely the same function, albeit with many greater flexibility.
For sample,[link widoczny dla zalogowanych], the new format allows affiliates to clarify a destination page number. This is interpreted by the hoplink server to straight the prospect to a specific product page on the merchant's site. This feature lonely (known as deep linking) justifies the change of format,[link widoczny dla zalogowanych], allowing merchants who sell multiple products to create the most efficient referral relationships with their affiliates. Multi-product merchants who implement deep linking for the 1st time will probable penetrate a major improvement in their bargains conversion rate, which is greet news for them and for their affiliates.
Another optional makeup of the enhanced hoplink URL namely its promotional code - one identifier that affiliates tin use to trail the effectiveness of their traffic movements. This code may be up to 4 alphanumeric roles and it identifies the source of the referral, enabling affiliates to monitor the performance of individual promotional tactics. Future enhancements to the ClickBank stats reporting system will cater affiliates with the tools needful to exploit this function,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], enabling detailed numerical analysis of referrals, aggregated along their assigned promotional codes.
Unfortunately, despite its attractions, there is an obstacle in migrating to the enhanced hoplink URL format; its timestamp component. This feature was introduced as a security fathom and for portion of ClickBank's exertions to war affiliate spam, yet it has the unwelcome side-effect of complicating the lives of legitimate affiliates.
The timestamp element of the URL is a performance of the current appointment and time in a standardized format,[link widoczny dla zalogowanych], known as Epoch time. Epoch time is the digit of seconds elapsed since 00:00:00 GMT on 01 January 1970, expressed as a 10-digit integer. If the timestamp in an affiliate referral is no accurate (to within approximately 30 minutes) the hoplink server will rejected it. Since Epoch time uses a commin due time zone (GMT), the Epoch time measurement as a given instant all produces the same outcome, regardless of where in the globe it takes place. This overcomes the complications that would otherwise appear when affiliate referrals are made by web servers located in time zones other than that of ClickBank's server.
The problem with time-stamping is that the new time is constantly changing, so the timestamp amount have to be programmatically generated every time a referral takes location. The simplest and maximum reliable path to do this is by including a rudimentary server-side script in the page that hosts the referral correlate. Although this is very simple to implement, it relies ashore the page creature conveyed by a network server. In additional words, it specifically excludes referral links in static medium, such as ebooks and newsletters.
Affiliates who rely heavily on non-web media may be disgruntled by this clearly discriminatory policy. However, the proble